Kwangya Club (; stylized in

all caps In typography, all caps (short for "all capitals") refers to text or a font in which all letters are capital letters, for example: "THIS TEXT IS IN ALL CAPS". All caps may be used for emphasis (for a word or phrase). They are commonly seen in ...

) is a Korean mobile application created by South Korean company

SM Brand Marketing SM Brand Marketing (; SMBM) is a South Korean intellectual property, licensing, management, marketing consultation, planning, and management consulting company under SM Entertainment. The company was established on August 19, 2008, and has operat ...

, a subsidiary of

SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency. It is one of South Korea's largest entertainment companies where it was established in 1995 by record executive and record producer Lee Soo-man. The company ha ...

. It provides a membership-based official fan club service that will offer different community services for SM artists. The application is the first service provided by the metaverse brand, Kwangya. It was fully operational on September 1, 2022, after its pilot operations in July.

Development

It was announced that

would open Kwangya Club, a fan community application and among the first services offered by the metaverse brand, Kwangya. The application would be operated by

, a subsidiary of SM. Artists from the company will be firstly employing the service. Additional

K-pop K-pop (), short for Korean popular music, is a form of popular music originating in South Korea as part of South Korean culture. It includes styles and genres from around the world, such as pop, hip hop, R&B, experimental, rock, jazz, gos ...

artists and celebrities are also planned for future inclusion in the service. It is scheduled to be operational by September after its beta service for two months, starting from July 2022. Before the official launch of the service, SM artists will be consecutively recruited from June 23, 2022, beginning with

NCT Dream NCT Dream () is the third sub-unit of the South Korean boy band NCT, formed by SM Entertainment in 2016. They were initially intended to be the teenaged unit of NCT with an admission-and-graduation system, in which members would leave after rea ...

and

Aespa Aespa ( ; , commonly stylized in all lowercase or æspa) is a South Korean girl group formed by SM Entertainment. The group consists of four members: Karina, Giselle, Winter, and Ningning. They debuted on November 17, 2020, with the single " B ...

, where related details can be located through the artists' official social media accounts. SM's intention for the service production is to introduce the future metaverse entertainment world with the brand, Kwangya. This will symbolize the company's metaversal origin story of SM Culture Universe (SMCU), considered the core value and vision of future entertainment. On April 14, 2023, according to entertainment industry insiders, it has been agreed that SM Entertainment artists will join

Weverse Weverse (also stylized as WeVerse; : Romanization of Korean, romanized: ''wibeoseu'') is a Korean mobile app and web platform created by South Korean entertainment company Hybe Corporation. The app specializes in hosting multimedia content and a ...

and Kwangya Club's service will be transferred to the platform. More details will be announced in the future.

Features and tools

Kwangya Club is a membership-based official fan club service that will deliver different community services for various K-pop artists and celebrity fans locally and internationally. The service will recruit free membership (Basic) and annual paid membership (Ace), which will receive particular benefits related to various services offered under the Kwangya brand. All names and groups listed would be part of the offered service. *

Kangta Ahn Chil-hyun (born October 10, 1979), known professionally as Kangta (stylized sometimes in all caps and formerly as KangTa), is a South Korean singer, composer, songwriter, record producer, actor and radio personality. He is well known as a ...

BoA Kwon Bo-ah (; born November 5, 1986), known professionally as BoA, is a South Korean singer, songwriter, dancer, record producer and actress. One of the most successful and influential Korean entertainers, she has been dubbed the " Queen of K- ...

TVXQ TVXQ (stylized as TVXQ!), an initialism for Tong Vfang Xien Qi (), is a South Korean male pop duo consisting of U-Know Yunho and Max Changmin. They are known as in Japanese releases, and are sometimes referred to as DBSK, an abbreviation of ...

Super Junior Super Junior (; stylized in all caps), also known as SJ or SuJu, is a South Korean boy band formed by Lee Soo-man, the founder of SM Entertainment in 2005. They are also dubbed by the media as the "King of Hallyu Wave" due to their prominent ...

Girls' Generation Girls' Generation (), also known as SNSD, is a South Korean girl group formed by SM Entertainment. The group is composed of eight members: Taeyeon, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, and Seohyun. Originally a nine-piece ensembl ...

Shinee Shinee ( ; ko, 샤이니, Syaini; ja, シャイニー, Shainī; stylized as SHINee) is a South Korean boy band formed by SM Entertainment in 2008. The group's musical impact in their native country has earned them numerous accolades and th ...

Exo Exo ( ko, 엑소; stylized in all caps) is a South Korean-Chinese boy band based in Seoul formed by SM Entertainment in 2011 and debuted in 2012. The group consists of nine members: Xiumin, Suho, Lay, Baekhyun, Chen, Chanyeol, D.O., Kai ...

* Red Velvet *

NCT 127 NCT 127 () is the first fixed and second overall sub-unit of the South Korean boy band NCT, formed and managed by SM Entertainment. The current lineup consists of nine active members: Taeil, Johnny, Taeyong, Yuta, Doyoung, Jaehyun, Jungwoo ...

WayV WayV ( zh, s=威神V, hp=WēiShén V; an initialism for We are your Vision) is a Chinese boy band and the fourth overall sub-unit of the South Korean boy band NCT, managed by SM Entertainment's Chinese sub-label, Label V. The group is composed o ...

References

External links

Official website
{{SM Entertainment SM Entertainment Internet properties established in 2022 telecommunications in South Korea 2022 software Mobile software Android (operating system) software IOS software Proprietary software